Our Team

Lior Ben-Tsur, MBA

Lior Ben-Tsur, MBA

CEO Lior is a seasoned executive with vast key leadership experience at various high-tech and medical device firms, including ESI (a subsidiary of Formula Group), and Nutrinia.

Lior holds a BA in Urban Design & Political Science from Haifa University, as well as an MBA from Derby University.

Martha Bezalel, PhD

Martha Bezalel, PhD

COO Martha is a Chief Operational Officer with extensive experience in conducting global operations.

She has served as general manager of pharmaceutical manufacturing plants in Israel and in Europe, as well as global operations manager of worldwide clinical trials in a big pharmaceutical company.

Martha has extensive experience in building processes, creating local and global connections, and managing human resources.

Martha holds a Master’s degree in Biochemical Engineering and a PhD in Immunology.

Catherine Collis

Catherine Collis

Chief Commercial Officer Cathy joins Vibrant with 25+ years of broad commercial leadership in both large pharmaceutical companies, and small, start-up organizations. She has worked for more than a decade in GI, and played a key role to bring Zelnorm and launch Linzess to patients in the US and Globally. Over the course of her career, she has launched seven brands, championed and built innovation capabilities, and built sales and marketing capabilities and teams.

Eli Gendler

Eli Gendler

CFO Eli brings 15 years of experience as CFO in both large and international organizations and start-ups. Previously Eli was the CFO at Vocaltec, Cimastron and IFN Systems Ltd. Eli is a Certified Public Accountant (Israel) with a BA in Accounting and Economics from Tel Aviv University, and an MA in Law from Bar-Ilan University in Israel.

Ben Feldman. M.Med.Sc

Ben Feldman. M.Med.Sc

CMO Ben is a seasoned executive marketing manager with an international background and a decade-long achievement record encompassing all facets of marketing, branding, and communications.

He has held leadership roles in various pharmaceutical, private healthcare, and global e-commerce companies and has built marketing departments from the ground up while implementing innovative strategies, adopting new tools, and scaling activities globally.

Ben received a Master’s in Medical Sciences and brings his love of data and science to the healthcare marketing setting.

Shai Molnar

Shai Molnar

VP R&D Shai brings more than 10 years’ experience in R&D management in the biomedical arena with strong technological capabilities. Shai has led the research and product development teams at various companies including Ion Medical, Ortospace, and Contipi.

Uri Neria, MBA

Uri Neria, MBA

Head of Product Uri is an experienced product executive with vast software and mobile background serving millions of users globally. Uri’s objective is to use his passion for new products, his analytical and business skills to launch new products that bring value to people.

His experience includes developing digital mobile product reaching 100’s of millions of active users, as well as managing one of the first AI products for field force optimization until a successful NASDAQ IPO.

As an Industrial engineer from the Technion and MBA graduate from IDC, Uri has the right blend of technical and business skills to make sure that new products are adopted successfully by users.

Asaf Bar

Asaf Bar

Head of Business Development Asaf has over 20 years of experience in business development, upstream marketing, and finance roles. He has hands-on expertise in growing successful businesses by creating strategies, leading business development activities, and developing cutting-edge products. He has held senior positions in public and private medical device and biotechnology companies, including Johnson & Johnson, Omrix Biopharmaceuticals, and Lumenis. Asaf holds a Bachelor of Arts degree in Economics and Business Administration from the University of Haifa.

Boaz Yekutieli, MBA

Boaz Yekutieli, MBA

Quality Engineer Boaz is a dynamic and meticulous quality engineer with over 10 years of experience from the pharmaceutical and chemical industries working under the strictest regulations in leading companies.

He brings international expertise in GMP regulations, data integrity, validations, and root cause analysis techniques.

Boaz holds B.Sc. in Biotechnology and MBA.

Ofer Yatziv

Ofer Yatziv

R&D and NPI Lead Engineer Ofer is a mechanical engineer specializing in the medical devices industry with 10 years of experience in leading R&D and cross-functional projects of novel medical products development.

He brings vast experience in R&D methodology, through all stages, from prototypes to full-scale production as well as experience with the development and implementation of analytical testing methods, new product introduction, and manufacturing support.

Ofer holds a B.Sc degree in mechanical engineering specialized in mechanical design, biomechanics, and project management.

Hagit Taubman

Hagit Taubman

Office Administrator Before joining Vibrant, Hagit Taubman owned and operated a winning PR agency.

Hagit joined Vibrant six years ago, bringing her advanced managerial and administrative skillsets.

Hagit is responsible for import and export shipments, human resources, procurement, salary, insurance, travel and meeting coordination, and more.

Beyond being the beating heart of the Vibrant office operations, Hagit is happily married to Zeev , a devoted mother to Adi and Niv and grandmother to Noya and Heleni.

Itzik Metuko

Itzik Metuko

Operations & QA Coordinator Itzik has over 12 years of professional quality and regulation experience in the GMP environment.

He brings broad knowledge, expertise, and unique skill sets from his pharmaceutical and consulting companies career.

Itzik holds a B.Sc degree in Biotechnology and is a Certified Quality Engineer.

Beyond his dedication to Vibrant, Itzik is a hiking enthusiast and participates in running races.

Tal Malina, MBA

Tal Malina, MBA

Clinical Trials Manager Tal brings to Vibrant over 30 years of international expiereince in GCP, clinical trials, pharmaceuticals, and medical device environments.

Tal held various leadership roles in the Pharmaceuticals and Medical device Clinical Trials, including CRA (Clinical Research Associate ), Clinical team leader, and Line manager in charge of CRAs teams at international leading CRO company.

Before becoming a clinical trials expert, Tal was a product manager at an international pharmaceutical company.

Tal holds B.Sc. in food technology and MBA.

Yoram Avraham

Yoram Avraham

Lab technician Yoram has 22 years of experience in electrical and mechanical assembly, testing, and debugging.

He is also a Lead RMA (Return Material Authorization ) with over a decade of experience.

Yoram brings his vast knowledge and expertise to the Vibrant Lab and is pivotal to the product development, research, and clinical trials success.

Yoram has an Electrical Engineering Associate degree.

Eline Zehavi, M.A

Eline Zehavi, M.A

Clinical Trial Coordinator Eline is a passionate coordinator with 6 years of experience in the Medical Device industry and over 10 years of research and program coordination experience in the academic and third sectors.

Before joining Vibrant, Eline held a position of Regulatory Associate, leading the international registration in over 60 countries, as well as a Clinical Trials Administrator in a global medical device company.

Eline is a certified Yoga teacher and holds an MA in Medical anthropology.

Dave Markovich

Dave Markovich

Head of Design Dave has over 20 years of professional experience in various positions in the advertisement, print, and other industries.

He brings his expertise and creativity to various aspects of marketing, branding, product development, digital, and UX/UI.

His design has been previously announced as the 1st place winner in the world-renounced FESPA global print expo, and he is a proud owner of 3Shamrocks – a brand & design studio – since 2009.